Employees get it. Health care plan costs are only going to keep rising – about 5 to 8 percent more each year. While they’d like to keep their premiums stable, that’s just not going to happen, and the cost shifts will be barely manageable without any significant wage increases. Outside the workplace, they’re bombarded with public service campaigns telling them to get off the couch, lose weight, quit smoking, take their meds, give their kids more fruits and vegetables, get cancer screenings…the list goes on. But the critical question for employers, according to Aon, is how do employers push workers across the “behavior change spectrum” from “awareness, to action, to improvement, and finally, to healthy habits”?
Surprisingly, employers fail to do a couple of key things (among others) in order to get the return on investment they’re actively seeking. Both of which are setting employers up for a continued era of unsustainable costs. One failure is in designing plans without input from employees. While about 50 percent of employers are using input such as focus groups and surveys to gauge attitudes about health, which influences communication strategies, employers aren’t doing much else with the response they get from employees. For the full article click here.